Adsense CTR - Google Adsense tip Nr 2

Adsense CTR - Google Adsense tip Nr 2

This page was last updated:
08/23/2008 11:37:37
Adsense optimization tips for ad placements and adsense CTR optimization

* Who is your best Google Adsense friend ?
* Who has the greatest interest in increasing your Google Adsense CTR and Adsense income ?

The answer is obvious and clear: Google!

Let's assume Google gets 50% of the cake and you, the publisher the other 50% - hence the more you earn the more Google earns. The higher your CTR the more $ you earn, the more $ Google earns on the other side of the business.

As a long time professional publisher I am always again and again amazed how little time new site owners and adsense users invest in reading Google's tips and recommendations. Google as a major IT company certainly is expected to have top people using top analyzing tools to optimize the entire adwords/adsense business for the benefit of all. Keep in mind that higher CTR also most likely will turn adwords customers into richer people hence all are benefiting from real adsense optimization on your site.
My first tip is thus: Read all the tips and help Google has to offer for adsense users

I will help you find the original pages at Google - in other SEO and adsense forums it also appears that most adsense newbies fail to find the original Google adsense optimization tips / pages.

It is well worth to spend a few days - each day several hours - to study some of the Google success stories published on Google's pages and study the tips. The increase in adsense revenue increase is well worth your true efforts and investment of many days into optimizing your entire site. Finally you invest hundreds of thousands of hours into finding and creating value content. To do so you invest ten thousands of dollars and at least part of your investment should or might come back via on site advertisement channels.
Why do I give you tips that multiple your income for free ?

If you earn more - I still earn the same as ever before - nothing more and nothing less. If you earn less or nothing at all, I still earn proportional to my own efforts and nothing more or less. But If you earn more - your adwords customers also earn more and most of them might be smaller business or family business. Hence if you optimize your site - you as well as your adwords users earn more and that means more people have a better life and are more happy ... hopefully. That is enough reason and motivation to give you all I know and all that has helped me to optimize my own adsense revenue during the last 6 months. I studied all, applied all investing a few hundred hours total - and have more than doubles my CTR and more than doubled my Google adsense income during the last 6 months. I also have substantially increased the investment into more and better content of my site and thus needed those extra few hundred $ monthly - finally part of all flows into help toward needy once after all expenses paid.

After reading below part of this Adsense optimization howto - you may really want to benefit from reading thru my published adsense tips and precise ad placement instructions and my most successful ad color schemes. It's no secret how to be successful, never can be and never should be - because the better you become, the healthier and stronger the global economy and the better we all are doing. Hence in my very successful blog, with many totally different topics, you see a summary of my own 10+ years of publishing experience ... just for you to picked up and converted into your very own personal success.

1. Most successful advertisement placements
2. Learn how to setup Adsense Channels
3. Turn your custom adsense advertising channel into ad placement channel for your on-site-advertisers
4. How to successfully setup your web site
5. To use the most successful adsense color scheme - study my own site across various major sections - I have spent hundreds of hours for intense testing early 2007 - what you see now on my site across all channels is one precise adsense color scheme - OTHER than the often cited blending color method - that color scheme I use now has proven far better than blending colors. Bright friendly background colors and friendly page colors add the to overall surfing pleasure and hence to the advertising success.

Google is your best AdSense friend

Start from top to the bottom to read the below links, then apply it to your site. Make the extra efforts to change or modify templates to optimize proper positioning according to Google's heat map - a copy is shown below to make your life easier

Adsense links overview:

1. Adsense TOS
2. AdSense Program Policies
3. Google adsense - Optimization Tips
4. Most successful Adsense formats
5. What color palettes are the most successful?
6. adsense channels
7. Targetable channels are needed for site targeting
8. Follow the heat map recommendation for content - use Google's heat map for content pages - heat map for blogs and heat map for forums
9. Use link ads
10. Add AdSense for Search to your site
11. Study several Google adsense success stories and apply their experience to your site - even if it means additional work to optimize your templates and pages or page layout
12. And finally - create more quality content to get more traffic and have a look at my blog's topic collection on SEO and my blogs's Internet topic, if you follow the published advice resulting from 10+ years of full time web publishing experiences, then it is impossible to fail and certain to succeed. Work however is the major key to my own success, hard long working hours with life long ongoing efforts to learn more and do better what i love to do from the bottom of my heart. Hence you too should learn to find a work you love with all your heart and soul as well to really be successful in your life!

google adsense heat map for optimized adsense placement

the original is on the Google's adsense heat-map page

As you see - some of the top placement locations on a page may require creative page design - or change of templates. Do it ! sit down and place the adsense when ever possible according to the adsense heat map, the difference easily might be 100%-200% more revenue - double or more your CTR!

Now that you know where to place the ads for highest efficiency - study the most popular ad formats:

Google says: " ... The formats we've found to be the most effective are the 336x280 large rectangle, the 300x250 inline rectangle, and the 160x600 wide skyscraper. ..."

Google should know - finally you should accept the fact that Google knows best what formats are clicked most and what formats bring highest $ revenue to all - adwords users as well as adsense users / publishers.

Study the formats that offer picture and video ads on Google's site to assure you have only formats that enable pics and videos for highest optimization and best possible revenue potential. as you see - the a.m. most successful formats all allow picture and video ads in addition to the regular text ads. Hence all is open for a free market competition of your advertisers on your site. May the best win and all benefit from honest and hard work
Success is the result of hard work in precise application of known principles

* If your overall site wide CTR is higher than 5%, then you are doing things right
* If you are below 3% you definitely have lots of improvements to do
* If you are below 2%, then you have created a disaster and need instant first aid for your adsense optimization. Read and apply all above and within a month all looks more sunny for you !!

More Adsense revenue also means more $ to invest in improving quality and quantity of site content, resulting in even more visitors and more income to further improve your site and quality of life as well.
Final point of great importance in Adsense success - top SEO

What has SEO with Adsense success to do you might ask ...
a lot !

poor SEO will "flatten" your ads that appear on your entire site. Poor SEO means using no meta tags or poorly created and poorly optimized/individualized meta tags. If most of the forum software and CMS in use start the title tag with a general board or site description on every page you have, then a substantial part of the relevant keywords are identical thru your entire site or at least thru substantial sub-sections of your site. Hence you will have a whole bunch of identical Adsense ads appearing on your pages - resulting in bored surfers and much fewer CTR.

Hence if you want to be successful in SEO and get the largest possible number of visitors from major search engines, then each and every page needs a fully individualized and optimized set of meta tags and title tags on each and every page to assure that a largest possible variety of keywords across your entire domain is created - resulting in a wide variety of different advertisers appearing on your pages!!

Meta tags relevant to Google Adsense keyword selection for ads are: meta title, meta description, and all texts, text titles H1, H2, alt text in pics, etc - just a real top SEO Learn SEO - apply it, even if it means hundreds of extra working hours, the benefit is that despite ever growing competition on the global www market you always will stay on top of the competition. why on top ? because the vast majority of all web publishers simply are far too lazy to ever compete with you. the vast majority wants easy money from smallest efforts.
I love you with all my heart

More to be published as available and useful


love and bliss

hans


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